More retailers now offering next day delivery

The results are in and our 2013 Online Retail Delivery Report shows that retailers are offering quicker delivery options to customers. The percentage of retailers offering next day delivery has increased from last year, meaning that over two thirds (68%) of retailers now offer this service.

Larger retailers are more likely to offer next day delivery to customers. 81% of the retailers from the IMRG Top 100 Hitwise Hot-Shops list that we tested offered this service, an increase of almost 20% since last year.

We grouped all of the retailers into 11 different industry sectors and found that all of the B2B retailers we tested offered next day delivery as a delivery option. Sports (SPO) retailers were the next most likely to offer next day delivery with 80% offering this service, followed by grocers and supermarkets (GRO) with 78% and electronic retailers (ELE) with 75%.

For both retailers in general and larger retailers from the IMRG Top 100 Hitwise Hot-shops list, the most popular charge for next day delivery is between £5-£5.99. This was the same as last year. However, the number of retailers offering next day delivery for free has dropped by 5% from last year and the number of retailers now charging £5-£5.99 for the service has increased by 4%. This may suggest that retailers are cashing in on the customers demand for a fast delivery service.

Out of the industry sectors the grocers and supermarkets were the most likely to offer next day delivery free of charge. B2B were the most likely to charge over £15 for next day delivery and 60% of the gift sector offered next day delivery for under the average charge of £5-£5.99.

As well as next day delivery, it seems that retailers are still dipping their toes into the world of same day delivery for those customers who really can’t wait for their order. The number of retailers offering same day delivery has been gradually increasing year on year. This year 6.4% of the retailers we tested offer same day delivery but it was often only available to London postcodes. Fashion retailers are leading the way with this service as 10 out of the 112 fashion retailers we tested had this service as an option.

Download the MICROS Online Retail Delivery Report 2013 or for more information call 0207 813 4434 or email uk-ecommerce@micros.com.

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